Plant-based supplements market to reach $42.27b by 2030

Demand is rising beyond basic multivitamins and protein powders as consumers seek targeted solutions for weight loss, hormonal balance, mental health, and stress. Popular formats include powders, gummies, and capsules. Consumers prefer products with transparent labels, scientific backing, and sustainable ingredients.

Additionally, online retail, subscription models, and influencer marketing are driving accessibility and repeat purchases. Plant-based supplements are now widely available across e-commerce, pharmacies, and supermarkets.

Plant-based protein supplements hold the largest share of the market. Clean, allergen-free protein sources like pea, rice, hemp, and soy are in high demand. These options are favored by vegans, flexitarians, and fitness-conscious consumers. They are used in sports nutrition, meal replacements, and functional foods.

Adults aged 18–64 make up the largest age group in the market. They are turning to plant-based supplements for immunity, energy, stress relief, and disease prevention.

The report noted that many are moving away from conventional medications in favor of natural, chemical-free alternatives. This group is also more likely to follow vegan or flexitarian diets.

The Asia Pacific region is growing rapidly, led by China, India, Japan, and Australia. Rising health awareness, plant-based diets, and disposable income are key drivers. Clean-label and organic-certified products are especially popular.

In 2023, Asia Pacific accounted for 42% of global probiotic supplement sales, valued at $3.7b. That segment alone is projected to grow by $1.77b from 2024 to 2028, Retail Asia reports