Drugstores strengthened their market position

From last year’s toothpaste value sales hypermarkets had a 34-percent share (no change from the previous year) and drugstores were at 33 percent (up 3 percentage points). The annual toothpaste market is bigger than HUF 11 billion and last year value sales were up 1 percent but volumes sales were down 4. Manufacturer brands are remarkably strong with a 97-percvent share in value sales. From this the proportion of sales in promotion was 36 percent in December 2010-November 2011 – 3 percentage points higher than twelve months earlier.