Growing loyalty towards supermarkets and discount stores

According to the Shopper Trends study by Nielsen, the significance of modern store types has continued to grow. Hyper markets, super markets and discount stores are becoming the primary places of purchasing for an increasing number of consumers. Three quarters of the people interviewed named a modern retail chain as the place where they spend the largest part of their FMCG budget. The proportion of people spending the biggest part of their budget in hyper markets has fallen from 34 to 31 per cent, while the proportion of regular customers in discount chains has increased by 2 per cent to 11. Households spent 7 per cent less money on fresh products last year than a year before. Regarding other food and household chemical categories, hyper markets and supermarkets continued to enjoy the best market positions. The number of people who spend the largest part of their FMCG budget in discount stores has grown by 1-2 per cent, but the same is true for people who would never visit a discount store. The market position of traditional food stores remained unchanged last year, but that of greengrocers seems to be declining. Other specialised small stores are also losing their market share. Drugstores however, are becoming increasingly popular, with a 6 per cent increase in the number of customers. Online stores remain marginal.