COVID-19 Drives Austrian Retailers To Strenghthen Online Presence, Study Finds

One in three or 33% of Austrian retailers started or strengthened their online presence amid the COVID-19 pandemic, a new study has revealed.

Conducted by the Handelsverband Österreich (Austrian Trade Association) and the examination and advisory organisation, EY, the survey examined the effect of the pandemic on Austrian trade.

The survey includes interviews of 161 members of the trade association, covering the entire industry across all size classes and product groups ranging from EPUs and SMEs to chain stores.

Most companies had to shift their sales strategy during the crisis and 46% of those surveyed had expanded or were planning to expand their online presence.

ESM