Hungary: stronger focus on business tourism

Hungarian Tourism Zrt. (MT Zrt.) was there at one of Europe’s most important business tourism trade shows, the EIBTM in Barcelona, held between 17 and 19 November 2015. About 3,000 exhibitors from 150 countries showcased their products and services to more than 15,500 trade visitors at EIBTM. MT Zrt. built a 104m² stand where 24 companies were present from Hungary. These companies’ experience was that there is growing interest in Hungary as a corporate event destination. There is also demand for high-quality incentive programmes. MT Zrt. will soon unveil its marketing plan for 2016, which features a new international representation concept that is based on a regional approach (e.g. the office in Spain will be active in Portugal too). n

Az MT Zrt. munkatársai balról jobbra: Langer Katalin, Kenyér Tímea, Csesznok Júlia, Glázer Tamás, Németh József, Sipos Alice