The grilling season is off to a strong start at Lidl

By: Trademagazin Date: 2025. 05. 21. 11:18

Lidl Hungary is preparing for this year’s grilling season with more than 60 types and flavors of fresh meat and meat products. The popularity of the products is demonstrated by the fact that the discount chain sold nearly 6 billion forints worth of the product category in the 2024 season. This year, special products that are exclusively available at Lidl on the Hungarian market will also be on the shelves.

Lidl Hungary is paying special attention to the grilling season this time too, thanks to which customers will be able to find an extremely rich selection in the stores: more than 60 different grilling products will be available, and in addition to marinated meats – chicken, pork, beef – the selection will also include meat products, sausages, hamburger meat, grill hot dogs and roulades, as well as seafood, such as garlic and chili shrimp.

Grilling is popular

The company’s 2024 data clearly shows the consumer interest in grilling: during the grilling season, which runs from the end of April to the beginning of September, the supermarket chain sold nearly 6 billion forints worth of grilling products in Hungary.

“Grilling is one of the most popular summer activities, and customers are looking for high-quality, affordable products. Lidl is preparing for the outdoor grilling season with a special selection, we try to provide all the necessary ingredients in high quality and at affordable prices, whether it’s classic favorites or special novelties that are only available at our store. Customers can find everything they need for an unforgettable grilling experience with us this year as well,”

– said Judit Tőzsér, the company’s communications manager.