Ericsson ConsumerLab: women precede men in smartphone use

According to the research of Ericsson ConsumerLab, the growing popularity of smartphones is primarily due to women.

Women use all the smartphone features more and more regularly than male users
· Female smartphone users send 10 percent more pictures than men
· The most active SMS users are Russian, Egyptian, South African and the Turkish women

As women become more and more serious users of these services, it is expected that their needs will be a significant part of the evolution of the smartphone market in the near future.