Carrefour Brasil Introduces 100% Traceable, ‘Deforestation-Free’ Beef

Carrefour Brasil has introduced 100% traceable, ‘deforestation-free’ beef to its Interlagos hypermarket outlet in São Paulo, in what the retailer says is a first for Brazil.

Consumers will be able to access information about the product’s supply chain through a QR Code stamped on the product’s label.

The pioneering initiative is the result of a partnership with The Sustainable Trade Initiative (IDH) which began in 2018, when more than €3.5 million were invested in the Bezerros Sustainable Production Programme, in the state of Mato Grosso.

Carrefour Brasil supported the calf program for three years, which saw each calf ear-tagged, and a sophisticated record kept on each animal, including information on the parents, date and place of birth, as well as all the transfers between farms during the animal’s life.

Under the terms of the scheme, 450 farmers will be supported, it will involve over 135,000 cattle and protect or restore over 160,000 hectares of land.

ESM