Strawberry Puppy and Honey Bunny
We are in the middle of celebrating the 20th birthday of Hungary’s oldest discount chain. After the Korda-Balázs celebrity duo in 2008, this year the campaign is built around the animated figures of Strawberry Puppy and Honey Bunny, two Profi shoppers. The goal is to reposition Profi and to increase shopping intensity; stores are also being modernised.
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