High season for insects expected after a mild winter

It is really annoying when insects appear inside a flat, office or shop. According to Nikolett Rátkai, marketing assistant with Spotless Hungary Kft., the general trend with insect repellents is that consumers are looking for solutions which aren’t cruel. In her view it is rather likely that after a mild winter a high season for insects will occur, so consumers better get prepared. Ms Rátkai told our magazine that on their website – www.vape.hu – consumers can categorise insecticides and insect repellents according to many criteria, e.g. insect type, place of use, etc. Thanks to the wide range of goods the company offers, Vape can protect consumers from every type of insect. No wonder that last year most consumers picked a Vape product when buying insecticide or insect repellent (Source: Nielsen). Last year Spotless Hungary Kft.’s product assortment was expanded and now they also offer protection against rodents. Experts say that the best tactics is prevention: using a mosquito net can be very efficient, just like taking off our shows upon entering the flat and removing leftover food, breadcrumbs, etc. If insects do appear, you’d better start getting rid of them within 24 hours because they proliferate very quickly – and then only radical chemical solutions can help. As for protection when outside, products applied to the skin are more and more popular. Consumers tend to prefer eco- and skin-friendly products. One of Spotless’ new products this year is Vape Derm & Dress: an aerosol product that can be sprayed on both skin and clothes, which guarantees long-lasting protection against tiger mosquitoes and ticks, too. Another new product is Vape Bee Stop, a product with a superb price-value ratio. Vape’s electronic devices work with small plates or liquid. One of the most popular devices is called Herbal: in this product line we find insect repellents which not only keep insects away but also emit a pleasant herbal scent. Electronic insect repellent VAPE Kids was designed with babies and small children in mind. It features a child safety lock and keeps mosquitoes away for 480 hours. VAPE Kids can also be used with the windows open and the light on; it comes with a lifetime guarantee. This season Spotless Hungary Kft. organises a prize game, where the main prize is HUF 1 million but HUF 20,000 worth of product packs can be won every week. Those who wish to participate only have to purchase a Vape product and send the AP code and the time of buying on the receipt to the company via SMS. In the summer television and print media ads, plus online communication will support sales. Secondary product displays and POS tools will also back sales in stores