This is how much you can save per month with a regular customer membership

By: Trademagazin Date: 2023. 05. 23. 11:39

Nine out of ten Hungarian women are members of some kind of loyalty program and regularly use their loyalty card, according to a representative online survey by Rossmann Hungary.

The respondents in the research have an average of five different memberships, although the accumulation of memberships is more typical of those with higher education and living in larger settlements. Based on the survey, it also appears that more than three quarters of Hungarian women join the programs with the intention of saving. Typically, however, people living in smaller settlements find the benefits of membership to be a significant help, they can save up to ten thousand forints per month with the loyalty program.

On behalf of Rossmann Hungary, the market research company NRC prepared a representative survey with the aim of assessing the habits of women between the ages of 18 and 65 regarding loyalty programs. The survey revealed, among other things, how satisfied Hungarian women are with the currently available loyalty programs, how much they save with membership, what changes they would recommend, and what types of discounts and coupons they consider most useful.