Nielsen: Budapest spins on energy drinks

The consumption of essentially popular energy drinks rises with the coming of the exam period and the festival season. The category’s turnover was over 28 billion forints between April 2017 and March 2018 and 44 million liters were consumed in Hungary, according to Nielsen’s retail index.

This represents a 9 percent increase in value and a 4 percent increase in volume, compared to the same period of the previous year. After the flavor-free soft drink, the allfrutti flavor is the favorit. About sixty percent of the volume is provided by these two drinks. (Nielsen)