Kraft Heinz enters US seasonings segment with Just Spices

By: Trademagazin editor Date: 2023. 04. 28. 09:05

Kraft Heinz is getting into the seasonings business, expanding its European brand Just Spices to the United States.

Kraft Heinz purchased an 85% stake in Just Spices last year. The brand, which features more than 170 seasoning blends for different meal occasions and diverse flavors, is mainly a direct-to-consumer brand in Europe. The initial U.S. launch includes 10 favorite products from the European lineup, and the company said the brand will begin in the direct-to-consumer channel.

Just Spices is part of Kraft Heinz’s Taste Elevation platform, which the company sees as one of its primary growth engines. According to the company’s presentation at the Consumer Analysts Group of New York conference in February, Kraft Heinz expects 25% growth in that platform by 2027.

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