Italy’s Pernigotti Relaunches Gianduiotto Chocolates
Italian chocolate maker Pernigotti is changing the look and recipe of its iconic gianduiotto chocolates. This is one of the novelties announced by the company at ISM, the trade fair dedicated to confectionery and snacks.
While retaining the unmistakable shape of the chocolate, Pernigotti is abandoning the historic metallic gold wrapper in favour of a new copper-coloured one.
New brand graphics will make the product immediately distinguishable, it added. The logo has been restyled to make it more modern, with the Pernigotti trademark prominently displayed.
On the product front, recipes for the main products, such as the world-famous gianduiotto and pralines, have been made even more exclusive, enhancing the flavour with the use of 100% Italian hazelnuts.
At the same time, the company has also developed new chocolate-based specialties.
The first rebranded and repackaged Pernigotti products will arrive in stores in October of this year.
This is a change of gear for the historic company from Novi Ligure, which, having archived a difficult phase in its century old business, is looking to the future with the aim of conquering new international markets, as well as consolidating its presence in Italy.
Pernigotti was acquired last year by JP Morgan Asset Management, which also owns Italian confectionery company Walcor.
Related news
Campari Expands Aperol Production Facility In Italy’s Novi Ligure
Italian spirits giant Campari Group has expanded its production facility…
Read more >Inflation accelerated in Italy in March
In Italy, instead of the 1.3 percent reported on the…
Read more >Related news
Euro zone inflation was 2.4 percent in April as well after March
In line with analysts’ expectations, annual inflation in the euro…
Read more >Gergely Suppan: the recession is clearly over in Hungary
The recession is clearly over in Hungary, from now on…
Read more >K&H: the inflation anomaly is clearly visible, but customers perceive it differently
Although inflation has slowed down a lot, according to the…
Read more >