Italy’s Pernigotti Relaunches Gianduiotto Chocolates
Italian chocolate maker Pernigotti is changing the look and recipe of its iconic gianduiotto chocolates. This is one of the novelties announced by the company at ISM, the trade fair dedicated to confectionery and snacks.
While retaining the unmistakable shape of the chocolate, Pernigotti is abandoning the historic metallic gold wrapper in favour of a new copper-coloured one.
New brand graphics will make the product immediately distinguishable, it added. The logo has been restyled to make it more modern, with the Pernigotti trademark prominently displayed.
On the product front, recipes for the main products, such as the world-famous gianduiotto and pralines, have been made even more exclusive, enhancing the flavour with the use of 100% Italian hazelnuts.
At the same time, the company has also developed new chocolate-based specialties.
The first rebranded and repackaged Pernigotti products will arrive in stores in October of this year.
This is a change of gear for the historic company from Novi Ligure, which, having archived a difficult phase in its century old business, is looking to the future with the aim of conquering new international markets, as well as consolidating its presence in Italy.
Pernigotti was acquired last year by JP Morgan Asset Management, which also owns Italian confectionery company Walcor.
Related news
Tommy Brings Coop Italia Products Exclusively To Croatia
Croatian grocery retailer Tommy has forged an exclusive partnership with…
Read more >There are problems on the chocolate front
While we pay more and more for premium chocolates, most…
Read more >Conad Adriatico Plans To Invest €258m By 2027
Conad Adriatico plans to invest €258 million by 2027, following…
Read more >Related news
GKI analysis: Why do Hungarian households live more poorly than anyone else in the EU?
Imagine that the residents of every EU country shop in…
Read more >KSH: industrial producer prices decreased by 0.7 percent in May 2025 compared to the previous month, and increased by an average of 6.9 percent compared to a year earlier
In May 2025, industrial producer prices were 6.9 percent higher…
Read more >Consumption drives the economy
According to the latest forecast by the Balance Institute, the…
Read more >