Italy’s Pernigotti Relaunches Gianduiotto Chocolates
Italian chocolate maker Pernigotti is changing the look and recipe of its iconic gianduiotto chocolates. This is one of the novelties announced by the company at ISM, the trade fair dedicated to confectionery and snacks.
While retaining the unmistakable shape of the chocolate, Pernigotti is abandoning the historic metallic gold wrapper in favour of a new copper-coloured one.
New brand graphics will make the product immediately distinguishable, it added. The logo has been restyled to make it more modern, with the Pernigotti trademark prominently displayed.
On the product front, recipes for the main products, such as the world-famous gianduiotto and pralines, have been made even more exclusive, enhancing the flavour with the use of 100% Italian hazelnuts.
At the same time, the company has also developed new chocolate-based specialties.
The first rebranded and repackaged Pernigotti products will arrive in stores in October of this year.
This is a change of gear for the historic company from Novi Ligure, which, having archived a difficult phase in its century old business, is looking to the future with the aim of conquering new international markets, as well as consolidating its presence in Italy.
Pernigotti was acquired last year by JP Morgan Asset Management, which also owns Italian confectionery company Walcor.
Related news
Italy’s Artisan Gelato Sales Set To Rise 4% This Summer, Study Finds
Artisan gelato sales are expected to see a 4% growth…
Read more >Hungarian confectionery industry: balancing between challenges and opportunities
In 2024 the winners in volume sales were ice cream…
Read more >Lidl Italia Has Invested Over €2.1bn In Italy In Past Five Years
Lidl Italia has invested over €2.1 billion in Italy over…
Read more >Related news
Viktor Orbán: we will introduce margin reduction for new products as well, if necessary
The margin regulation must be maintained because people must be…
Read more >Healthy meat products rich in fiber and protein have been developed in Debrecen
A new product line consisting of health-promoting, fiber- and protein-rich…
Read more >German retail sales fell month-on-month in April
In Germany, retail sales fell by 1.1 percent in real…
Read more >