Finnish E-Commerce On The Rise, Driven By Coronavirus

Finland is adopting e-commerce at a rapid pace, which is likely to be exacerbated by the current coronavirus epidemic, according to Kaupan Liitto, the Finnish Commerce Federation.

However, the group said that there is ‘still work to be done’ on the internationalisation of Finland’s e-commerce sector.

Online food retailing has grown at a particularly brisk pace, the group added.

In 2019, Finns bought approximately €4.5 billion worth of retail products, which was up 12% on the previous year.

Kaupan Liitto said that the previous forecast was for the online retail sector to grow by around 11% this year, however this is now likely to be higher due to the coronavirus.

ESM