Instant food on trays increasingly popular

The canned vegetable category shows stagnation in terms of quantity and moderate growth in terms of value, while demand for canned meat is in decline. Shelf price is increasingly important among convenience products as well, with taste and speed of preparation being the other main considerations for consumers. In the canned meat segment, private labels are increasing their market share, but represent great diversity in terms of content. The popularity of instant products in modern packaging, like plastic or aluminium trays in growing. Modernisation of packaging is one of the main trends in innovation, while the elimination of preservatives and other additives is also a priority for Globus Konzervipari Zrt. RDA values are also to appear on Globus labels.