Rise in household chemical and cosmetics product sales
Retail sales of household chemicals and cosmetics valued at HUF 200 billion in January-
August 2013. Value sales were up 1 percent from the same period a year before, but volume sales dropped 4 percent. According to Nielsen client service director Bernadett Osztoics, stores’ revenue grew above the average from fabric softener (up 5 percent) and washing-up liquid (up 4 percent) sales if the 10 best-selling products are considered. Soap, kitchen towel, decorative cosmetics and sanitary pad sales rose in both value and volume. Sales were highly concentrated: 66 percent of value sales were realised by hypermarkets and drugstores. n
A Nielsen által mért 70 háztartási vegyi áru és kozmetikum kategóriájának – értékben mért – kiskereskedelmi forgalmából a bolttípusok piaci részesedése (százalékban)
Bolttípus |
2012. január–augusztus |
2013. január–augusztus |
Hipermarket | 37 | 36 |
Szervezett kereskedelem nagy üzletei | 8 | 8 |
Diszkont | 12 | 11 |
Szervezett kereskedelem kis üzletei | 11 | 11 |
Önálló élelmiszerbolt | 3 | 4 |
Drogéria | 29 | 30 |
Forrás: Nielsen
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