Aldi U.S. to up the ante in online grocery

By: Trademagazin editor Date: 2022. 11. 01. 09:17

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The discount grocer is working with e-commerce specialist Spryker Systems to develop a new online food and grocery shopping experience for the U.S. market, including grocery delivery and/or curbside pickup service. The objective of the project is to transform the information-only U.S. website into a fully transactional e-commerce site.

According to Aldi, the new digital commerce platform is now being tested with a group of U.S. customers and is slated to be rolled out nationally in phases. Batavia, Ill.-based Aldi U.S. currently operates about 2,200 stores in 38 states.

Germany-based Spryker, which has its U.S. headquarters in Manhattan, specializes in implementing transactional business models through its cloud-native, enterprise platform-as-a-service solution. The technology provider said its platform is designed to help companies quickly go to market, scale up and customize a broad digital commerce offering.

Thus far, Aldi U.S. has worked with Instacart to build out its omnichannel presence. The retailer aims to expand its Curbside Grocery Pickup service, powered by Instacart, from over 1,200 to 1,500 stores by the end of this year.

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