We like to buy chilled candy bars for our children

According to GfK Hungária’s ConsumerScan, the consumption of chilled candy bars is closely connected to the presence of children in the family. While families with children are responsible for buying only 28 percent of daily consumer goods in value, this ratio is 43 percent in the case of chilled candy bars. Those under the age of 40 are the most intensive buyers, but the older generations are also important buyers of the category.