Amazon launches livestream product presentation platform

By: Trademagazin editor Date: 2019. 03. 18. 06:48

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Amazon has launched an online platform, Amazon Live, which allows sellers to livestream videos showcasing their products. By using the Amazon Live Creator app, Amazon enables brands to livestream directly to Amazon.com and the Amazon mobile app. Through live streaming, retailers are able to showcase their products, interact with customers live and tell their brand story.