Experience, but a frustrating one

For 58 percent of the nearly 3.5 million online shoppers shopping in the digital space is a frustrating experience – reveals the Mastercard-commissioned Payment Experience Report. The report points out that 9 from 10 shoppers have already stopped the online buying process in the last phase, when the selected product was in their shopping cart.

From a shoppers’ perspective the introduction of the Payment Service Directive 2 (PSD2) by the EU this year makes things even more complicated, as it will bring stronger customer authentication requirements. Tamás Racskó, business development manager of Mastercard told: payment is the part of the online shopping process that requires the biggest trust. In his view biometrics is the best authentication solution.//