Eating is an experience

Shoppers want to buy an experience, not just food. According to a recent survey by Euromonitor, in the next few years demand will surge for ready meals and ready-to-cook meals. Food research analyst Pinar Hosafci told: customers will want to buy everything they need to prepare a tasty and healthy meal in one pack. As the proportion of single-person households is expected to increase by 32 percent between 2016 and 2030, smaller portions of food will be available in shops.