Dreher’s new Japanese owner is committed to the Hungarian market
The Asahi Group, the new Japanese owner of the Dreher Breweries, is committed to the Hungarian market – Paolo Lanzarotti, CEO of Asahi Breweries Europe Ltd. said on Thursday at the company’s press conference in Plzen, the Czech Republic.
He added that the future is most determined by the new trends in Hungary, such as the growth in demand for craft beers, consumer aspirations for conscious lifestyles and the growth of female buyers. Paolo Lanzarotti said that Asahi chose to purchase the Eastern and Central European portfolio due to the strong brands with strong tradition and due to the size of the distribution network. (MTI)
Related news
NIQ: Young people don’t need pats on the back, they need mentor figures
An average Hungarian adult belongs to a total of barely…
Read more >
Beer consumption is decreasing in Germany and Europe
German beer culture is known around the world, but even…
Read more >
Anheuser-Busch InBev and Carlsberg are facing challenges due to weak quarterly results
The world’s top brewers, Anheuser-Busch InBev (AB InBev) and Carlsberg,…
Read more >Related news
Nestlé Szerencs factory expands with new solar park
The 1.5 GW annual capacity solar park will come into…
Read more >
A new chapter has opened in the history of Pizza Hut: The restaurant chain can be renewed based on the Hungarian model
On September 12, the ribbon was cut on Pizza Hut’s…
Read more >
150 million bottles, jars and aluminum cans have already been returned in Lidl stores
Lidl Hungary has reached a milestone in its new return…
Read more >
