E-commerce and the digital advertising market is growing at an astonishing rate
Food and drink brands in the FMCG sector will be expected to increase their advertising spending on digital channels by more than 4 percent year-on-year by 2023, according to a now-released fmcg food and drink forecast for 12 major markets by Zenith, a member agency of Publicis Groupe Hungary.
On an annual basis, out-of-home returns from a pandemic downturn at an annual rate of 9 percent.
Advertising spending in the FMCG sector will exceed 2019 levels by 2023.
China is leading the digital transformation, with 71 percent of FMCG’s total advertising budget already spent on digital solutions.
Related news
Fruit juice market under pressure
Life in the fruit juice category is made more difficult…
Read more >TikTok Shop welcomes merchants in Germany, France, and Italy
TikTok is boosting its European ecommerce operations. From now on,…
Read more >(HU) A retail média felrobbanthatja a hirdetői piacot
Sorry, this entry is only available in HU.
Read more >Related news
OKSZ: margin is not profit!
The international food retailer member companies of the National Trade…
Read more >Viktor Orbán on Kossuth Radio: traders cannot add more than 10 percent to the purchase price
Traders cannot add more than 10 percent to the purchase…
Read more >GKI Analysis: Why are food prices constantly rising?
In recent times, the rise in the prices of basic…
Read more >