E-commerce and the digital advertising market is growing at an astonishing rate

By: Trademagazin Date: 2021. 04. 28. 09:20

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Food and drink brands in the FMCG sector will be expected to increase their advertising spending on digital channels by more than 4 percent year-on-year by 2023, according to a now-released fmcg food and drink forecast for 12 major markets by Zenith, a member agency of Publicis Groupe Hungary.

On an annual basis, out-of-home returns from a pandemic downturn at an annual rate of 9 percent.
Advertising spending in the FMCG sector will exceed 2019 levels by 2023.
China is leading the digital transformation, with 71 percent of FMCG’s total advertising budget already spent on digital solutions.