An amazing idea from IKEA

The Swedish supermarket chain, Ikea has an astonishing marketing idea – origo wrote. The company has had its unusual pulls so far, but now the ideas invented together with a Swedish advertising agency are bolder than ever. IKEA seeks to address pregnant women fairly clearly, but has never opted for it before.

Ikea launched an ad encouraging women to pee on it. If they’re pregnant, a discounted price for a crib magically appears.

The retailer revealed the ad, which features in the store’s Swedish catalog, in a video released on Tuesday. The clip was aptly titled “Pee on this ad.” wrote The Guardian. (origo)