Nestlé and SPAR’s Year Planner campaign has launched

By: Trademagazin Date: 2025. 01. 16. 11:45

At the start of the New Year, many people decide to change their lifestyle, but research shows that it takes an average of 66 days to change habits. What’s more, more than half of people don’t keep their New Year’s resolutions. The most common reasons are setting too many expectations or not getting the support they need.

Nestlé and SPAR have launched a year-long education campaign to encourage consumers to adopt a sustainable and healthy lifestyle. The campaign is based on a digital Year Planner that guides consumers month by month with inspiring stories, useful tips and practical advice.

“Conscious change requires small but consistent steps. The Nestlé and SPAR Year Planner can help you with everyday decisions and choices, whether it’s planning ahead, preparing healthy meals or developing new habits,”

– explains Diána Sárga, a dietitian at Nestlé Hungária, who will also help you learn new habits with expert videos.

“Making a healthy lifestyle sustainable is not about always making perfect decisions, but about consciously moving in a more sustainable direction, with small steps,”

– draws attention to psychologist Bianka Fuller, who talks about the mental side of changing habits in the joint Nestlé and SPAR Year Planner campaign.