Hungarian customer buy the own-brand products

According the research firm Nielsen 20% of food shopping contribute the Hungarian for own-brand products, at cosmetics and chemicals it's not so high but there is an increasing in it.

 In food and non-food sector the value of own-brand products
growth from 12.8 to 13.4% the increase at food products was very impressive
from 17.8 to 19.2%. There was an increase almost at every typ of shops, but the
greatest at discounters. Only at the hypermarkets measured Nielsen a 0.4% decrease.