Albert Heijn introduces a lifestyle feature in its AH app

Dutch retailer Albert Heijn has introduced a new lifestyle check feature in its AH app and on Ah.nl/leefstijl, in order to encourage its customers to adopt a healthy lifestyle. After the introductory survey, AH Lifestyle Check assigns a “lifestyle score” to each user and shows them how to improve, providing personalised lifestyle advice, as well as healthy recipes and product recommendations.

This article is available for reading in Trade magazin 2024/10