Great Loss reaching its objective

The topic at the meeting of Trade Marketing and Sales Klub held on 5. June was the peculiarities in the marketing and trade marketing of low calorie and health products. Mrs. Marosfi, deputy general director of Univer revealed that they have been active in this field for 5 years and the great breakthrough came when they met Norbi. Norbert Schobert, the owner of the Update system said that the success of the Update system is based on joint product development with manufacturers, on close cooperation with retailers and support from the media. According to Norbert Hovanyecz, marketing director of Spar, they devote special attention to health products. Tamás Fülöp, creative director of a TV2, confirmed that loosing weight and leading a healthy diet are very popular topics. The Great Loss TV program has lived up to the expectations, attracting exceptionally high audiences. The set of values shared by all participants guaranteed that they all conveyed the same message to consumers. Owing to integrated communication, the active web site and the simultaneous use of ATL and BTL tools, a very high percentage of the target group has been reached. Spar consciously acts as a bridge between manufacturers and consumers. It continuously communicates the importance of a healthy diet and lifestyle. The S-Budget product line to be launched soon represents no compromise in terms of food safety and regular monitoring of quality. Univer is also committed to offering healthy products. All added sugar and other unhealthy ingredients have been removed from their baby food products. Participants at the event had the opportunity to sample Update salad dressing, mayonnaise, ketchup and mustard. The Update brand is being modernised, which includes a new logo and uniform packaging.