Beer manufacturers are satisfied with the turnover in the first half of the year
The brewers are satisfied with the turnover of the first half of the year, although the sales in July were a little more restrained – said the director of the Hungarian Brewers’ Association at the Wednesday press conference of the Belvárosi Sörfesztivál in Budapest.
![](https://trademagazin.cdn.webgarden.io/wp-content/uploads/2022/08/Ke%CC%81pernyo%CC%8Bfoto%CC%81-2022-08-31-17.51.58.png)
Thanks to the warm weather, the beers sold well
The data of the coming months will reveal whether there is another reason for the decrease in addition to the price increase – added the director, emphasizing that domestic consumption in the first half of the year reached the level of 2019.
At the same time, he believed that it is not certain that the turnover before the coronavirus epidemic will be achieved throughout the year.
Sándor Kántor called it regrettable that
the proportion of catering fell in sales, from 30 percent to 16 percent as a result of the epidemic,
and last year it only increased by 1-2 percentage points. Hospitality is slowly coming back to its senses, which is why events that promote beer not only as a product, but also create an atmosphere related to the consumption of draft beer are important
– he said.
The head of the interest representation called the development of domestic beer production explosive in recent years. He explained that fruit beers are particularly popular among the new products, and the non-alcoholic beer market seems to be the next promising area. In the West, their share of all sales is now 10 percent, and in Hungary they have also reached 8 percent, he said.
Related news
Zamárdi’s own beer also debuted at the Balaton Beer Weekend
From Friday afternoon to Sunday night, guests could taste 40…
Read more >Zamárdi beer will be ready by the weekend!
The first beer, named after the Balaton settlement, will be…
Read more >Big sporting events also help with beer consumption
Although major sporting events temporarily have a positive effect on…
Read more >Related news
Estée Lauder completes $1.7b acquisition of DECIEM
The Estée Lauder Companies Inc. has finalised its acquisition of…
Read more >Żabka plans to conquer urban Romania
Żabka’s Romanian offshoot, Froo, is targeting two hundred new stores…
Read more >Lidl wins through its ‘breadification’ strategy in the UK
British supermarkets are being criticised for allegedly misleading marketing in…
Read more >