Are your promotions efficient enough? Tesco Collaborative Promo Picker can tell you!

Collaborative Promo Picker, the new dunnhumby tool was introduced in October 2012. With the help of the new tool it becomes easier for you to understand why certain offers work and others don’t in different categories. Collaborative Promo Picker makes it possible to examine your and your competitors’ promotions on different levels of the hierarchy, to evaluate the performance of brands and product groups on weekly or longer level and to make a performance matrix. Collaborative Promo Picker is an Excel-based tool that analyses Tesco’s promotion database to help you develop successful promotional strategies. From Promo Picker you can get information and insights, which you can integrate into your strategy to greatly increase customer satisfaction and to optimise category performance. Those who buy Collaborative Promo Picker also have the chance to participate in two workshops where we help you to learn how to use the tool. If you have any questions, please contact dunnhumby at infohungary@dunnhumby.com