McDonald's sells its Romanian business network

By: trademagazin Date: 2016. 01. 25. 11:10

The McDonalds announced on Monday that the company has decided to sell its 67 restaurants and 19 McCafe coffee-shops in Romania to Premier Capital, its developmental licencee in another five countries.

Macdonalds

The acquisition took place on January 22 and was intermediated by BRD – Societe Generale bank. Premier Capital will provide the capital necessary to finance the development of McDonald's Romania from now on, the company said in a press release.

The company announced in the summer that it plans to make a deal with a development partner for the franchise in Romania, as the the country is a too small market for a direct presence.

McDonald's current strategic plan includes the long-term objective to operate 95 percent of its global restaurants in a franchised system, the company said. (MTI)