Kraft Foods Inc. sells its Post cereals business

By: trademagazin Date: 2007. 11. 07. 00:00

The American Ralcorp Holdings Inc.payed US 2.8 billion for it.

Kraft continues to evaluate its brands and businesses in
terms of its long-term growth plan, using several criteria: growth potential,
relative market share and profitability. For Ralcorp the deal means 50%
increase at income.

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