Müller sells DTC business Milk & More to UK group Freshways
The dairy group made the decision to sell following a strategic review.

Photo: Milk & More / LinkedIn
Müller is set to sell its UK milk delivery business Milk & More to local dairy group Freshways in the new year.
Financial details were not disclosed.
The dairy major snapped up Milk & More as part of its acquisition of Dairy Crest’s wider liquid milk processing and distribution operation in 2016.
However, following a “strategic review”, Müller has decided to offload Milk & More, which delivers products including fresh milk, bread and eggs. Milk & More employs 1,100 people.
Patrick Muller, the CEO of Milk & More, said: “The synergies that exist between Milk & More and Freshways and the opportunity afforded through vertical integration with a direct supply of fresh milk, offers Milk & More the means to further develop its proposition for customers.
“Potential also exists to advance our sustainability agenda by offering its customers the choice between refillable glass bottled milk and renewable cartons, the environmental credentials for which have significantly improved.”
Freshways was established in 1993 in London where it continues to operate a processing facility, alongside 16 distribution centres in England.
Freshways managing director Bali Nijjar said: “Freshways is delighted to be entering a marketplace which we have not been a part of for many decades. We have seen customer habits changing in relation to convenience through the growth of home delivery operations like Amazon and Deliveroo.
“We are confident that we can carry forward the Milk & More business in the same manner that we have elevated Freshways over the past 30 years.”
In the period from 2 January 2022 to 31 December that year, Freshways turned over £347.5m ($379.9m), versus £252.2m in the corresponding period a year earlier.
It reported an operating profit of £2.9m – having made a loss of £4.6m in 2021.
Related news
Sainsbury’s tea returns to Fairtrade label
The move is expected to generate over £1m ($1.34m) a…
Read more >Deliveroo launches new home delivery service
Deliveroo’s new Deliveroo Express service in the UK and Ireland…
Read more >Deliveroo to be acquired by DoorDash in £2.9bn deal
Deliveroo is to be acquired by US rival DoorDash in…
Read more >Related news
New markdown limit in drugstores to come from May 19 – thousands of products could be affected
According to the announcement of the Minister of Chancellery Gergely…
Read more >Hungarian shoppers love prize games, according to a recent survey
Almost all Hungarian shoppers are willing to spend more if…
Read more >Sustainability at its best: the Respray refill machine has arrived at Rossmann for nationwide expansion
The world’s first spray product refilling machine, Respray, has grown…
Read more >