Henkel to divest Retailer Brands business in North America

By: Trademagazin editor Date: 2025. 02. 07. 09:19

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As part of its portfolio optimization in the Consumer Brands business, announced in February 2022, Henkel signed an agreement to sell its Retailer Brands business in North America to an affiliate of First Quality Enterprises, LLC headquartered in Great Neck, New York.

The Retailer Brands business comprises products in the detergents, fabric finishers and dishwash categories serving several retail customers in North America with annual sales of around 500 million euros.

The Retailer Brands business has been identified as non-core activity within the Consumer Brands business unit as the potential to leverage synergies and the future strategic fit with the integrated Consumer Brands platform is limited. With this transaction, Henkel concludes the last major divestment of the portfolio optimization measures which had been announced as part of the merger of the formerly separated consumer businesses. This transaction represents an important milestone in Henkel’s portfolio optimization process within the Consumer Brands business. Including this transaction, Henkel divested or discontinued brands and activities representing total sales of slightly more than 1 billion euros since the beginning of 2022.

The acquisition is subject to customary closing conditions, including regulatory approvals. The companies agreed not to disclose financial details of the transaction with the signing.

Henkel