Danone sells Danao in France

By: trademagazin Date: 2007. 07. 20. 00:00

Danone France is selling its Danao brand, a mixed milk and fruit juice, in the country to cider company Cidreries du Calvados la Fermiere (CCLF).

The sale is part of the group's streamlining strategy as the company shifts focus
to fresh dairy products, bottled water and its proposed purchase of
nutrition group Numico.
According to Agence France-presse, Danao represents only 1.4 per cent of
Danone's annual turnover. 

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