Sales promotion on a higher level
Nowadays, one of the key tasks of each marketing and trade marketing expert is sales promotion. Experts need to think in terms of complex promoting strategies, ones which are commensurate with strategic goals, and help us to develop an individual, unique image.
If we are talking about sales promotion, everybody tends to think of customers' promotion in the first place. However, promoting resellers is just as important if we want to reach certain strategic goals.
The so-called Sodexo promoting package offers a wide range of solutions for promoting resellers:
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