Angéla Eke’s Sleeping Theater moved to IKEA for one evening
As part of IKEA’s new campaign, a special theater experience awaited the guests at the Örs vezér tér department store: the theater artist Angéla Eke’s performance entitled “Ssss…Sleeping Theater” could be watched from the beds after closing time. The event drew attention not only to the importance of sleep, rest and storytelling, but also to the social experience.
On the first of September, IKEA launched its long-term campaign for the 2025 financial year, with which it focuses on sleep. As part of the campaign, the Swedish furniture store chain organized an unusual event in the Örs vezér tér department store in collaboration with the artist Angéla Eke. The invited influencers were able to watch the theater performance Ssss…Salvószínház, presented last December, after closing time.
The project title refers to the stillness, calmness and comfort in which viewers can experience the production. The story was written by Angéla Eke based on the Fehérlófia fairy tale. In the drama in the form of free verse, the main character tells his story of growing up and becoming an everyday hero, in an environment mixed with contemporary and fairy-tale worlds, with which everyone, regardless of age group, can identify.
Related news
Five microtrends rewriting green claim strategies
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Persil’s September campaign supports assistance dogs
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >The Miller Mix campaign is back!
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
Dr Zoltán Pogátsa on the Hungarian economy: neither the golden age, nor an apocalypse
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Eurozone GDP grew by 0.1 percent in the second quarter compared to the previous quarter
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >KSH: industrial production decreased by 1.0 percent compared to the same period of the previous year, expanded by 2.0 percent compared to the previous month
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >