EHI: AI is revolutionising retail

By: Trademagazin editor Date: 2024. 12. 09. 10:10

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According to a new study by EHI, there is great potential in using generative AI in retail trade.

This article is available for reading in Trade magazin 2024/11

IT consultancy Devoteam did a study that found: nearly two thirds of German retail experts see exciting potential uses for generative AI. E-commerce, IT and marketing are the areas most likely to benefit from the technology. Nearly 90% of respondents believe AI will fundamentally transform the entire retail value chain and revolutionise the industry in the long term. //