The Hungarian television advertising market is expecting a single-digit growth this year

The Chairman of the Hungarian Electronic Broadcasters Association (MEME) predicted a “correct, but single-digit” growth for the Hungarian television advertising market this year.

Kovács Krisztián stated that they do not expect significant changes in the trends, ie the expansion of the cable channel may continue as well as the spread of such solutions (sponsorships, product placement), which all advertisers get closer to the content.

According to the survey published in March; in 2014 the total advertising spending was 189.05 billion HUF last year in Hungary, which is 7.77 percent higher than in 2013. (MTI)