The Magyar Telekom is building a unified brand structure

The Mtelekom announced newer transformations in order to the serve the customers in a more modern way. Christopher Mattheisen, the company's Chief Executive Officer said that they develop their basic activities in the direction of new digital capabilities and digital homes, and they will strenghten their presence in non-traditional business areas as well.

Since the technologies are not distinguished nowadays sharply and easier, and more transparent operations are desirable, so it would be displayed in branding. During 2013 they will unify the brand structure. The T-Mobile and T-Home brand names will disappear. The T-Systems, will retain its brand name and continues to offer IT infrastructure, application development and systems integration services to enterprises.