More and more international companies expect Chinese consumers

If we want the global business to flourish,  we should win in China first – WARC writes after consulting several international companies.

More and more brand owners consider China in a more complex way, not only as a cheap labor and production base – WARC’s article writes. This indicates that local consumers come to the fore, the purchasing power of the Chinese costumers is significantly growing.

Ford for example invested 5 billion USD for business development in China, and until 2015 plans to launch 15 new models in the market of the country. Russell Scoular, regional head of the car manufacturer said that who wants to win in the sector, should conquer in China first.  (mediapiac.com)