More and more companies are investing in generative artificial intelligence

By: Trademagazin Date: 2024. 10. 03. 12:03

The introduction of generative artificial intelligence has reached a turning point: two-thirds of companies have invested more in the technology. Despite increased investments and enthusiasm, data and risks are still the main challenges hindering scaling, the FOMO effect is starting to disappear and more and more people are supporting the value created by technology with concrete measurements, according to a new survey by Deloitte.

Deloitte’s third quarter report shows where the adoption and use of generative artificial intelligence currently stands, and what obstacles organizations must overcome to create greater value. The report was prepared with the involvement of 2,770 managers from 14 countries. Respondents self-reported varying levels of generative AI expertise, all had experience with artificial intelligence, and all participating organizations were experimenting with or had already deployed the technology.

The main finding of the survey is that the introduction of generative artificial intelligence has reached a critical stage: 67 percent of respondents are increasing their investments in the technology. However, despite growing expectations for transformative impact, data and scaling challenges and risk concerns are limiting opportunities and dampening executive enthusiasm.