More and more conscious costumers

According to the most recent Conscious Consumer Index; the number of real conscious costumers is increasing. The Kirakat.hu and the Ipsos investigated the consumer awareness and consumer attitudes for the fourth time this year.

Compared to 2007, the consumer awareness increased slightly, from 4.55 points to 4.7.
An interesting rearrangement occured within the group of conscious costumers: the range of conscious costumers is growing, while the rate of those who were unable or unwilling to respond to the survey, significantly decreased.