We look more and more closely at the price of bacon sugar and chocolate candy

By: Trademagazin Date: 2023. 12. 07. 11:07

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According to Auchan experts, price is increasingly important when buying sweets for the holidays. There are typically fewer products in the consumer basket compared to last year, and instead of pre-made packages and decorative baskets, customers prefer to put together the candy packages themselves. Private label and measured products are becoming more and more popular.

Auchan offers customers more than 400 seasonal sweets so that everyone can choose from them according to their needs for Santa Claus and Christmas. The most popular of these are the chocolate figures, the advent calendar and the parlor candy. Even in this product range, more and more people are looking for their own brand, but today the big brands are even stronger. Auchan offers customers more than 100 products, including exempt products. Compared to its competitors, this is one of the richest selections, in which there are also premium products in addition to those representing the best price-value ratio.

The 40-100 gram packages of chocolates are the most popular, and the sales of the pre-made packages are the ones that, in addition to the sweets, also contain a small plush figure as an extra gift. It can also be observed that customers still stick to chocolate figures and Santa Clauses, and they also look for the higher cocoa content and quality.