Hungarian customers are increasingly demanding
With consumer awareness growing, the demand for quality and smaller-packaged ham products is increasing, according to a survey published on Thursday by the National Chamber of Agriculture (NAK) and the Hungarian Meat Producers’ Association (Hússzövetsége).
Processors are looking forward to this season with cautious optimism and are hoping for a similar demand to previous years. Demand for ham products will increase by 80 percent during this period, while the turnover of tied hams will multiply in the days before Easter, they wrote.
There is a significant demand for higher-quality, long-matured products. Consumers are relatively sensitive and treat innovations in the range of traditional products with reservations, despite this, manufacturers expand their product range from time to time with new products, for example, high-quality, long-matured ham products in wine are also appearing in the range. However, the market share of these more special products is still quite low – they said in the overview.
This Easter season, there is an ample supply of domestic pork available to the meat industry. The market is significantly affected by the influx of cheaper imported raw materials from Spain, Germany or Poland. The same can be experienced in the case of products, such as quick-cured, cooked or heat-treated meat products, which arrive from abroad on the shelves of domestic stores in poorer quality and at cheaper prices
– experts warn.
Although consumer habits have not changed in terms of product quality, price sensitivity determines buyers’ decisions. Buyers are paying more attention to buying as much of everything as they will consume during the holidays.
Related news
Artificial meat: revolutionary innovation or uncertain future?
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Insect-based foods: why aren’t they replacing traditional meats?
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >China extends beef import investigation – restrictions still pendin
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >Related news
Plant-based dog food cuts environmental “pawprint,” UK study reveals
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >The 2025 Symbol of Sustainability Awards have been presented
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >MNB Director: The rate of price increases may decrease permanently to the central bank’s tolerance band at the beginning of 2026
🎧 Hallgasd a cikket: Lejátszás Szünet Folytatás Leállítás Nyelv: Auto…
Read more >