Reál is becoming more unified and coordinated

Flexible responses, stronger communication

“We knew that the decline in the number of stores would continue in line with market trends, and it was also clear that wage growth wouldn’t keep up with the more than 25% annual food inflation, but despite this we have managed to increase sales”, underlined Lívia Jeszenszki. In this economic environment, Reál Hungária tried to retain customers by offering more attractive promotions and increasing the competitiveness of private label products through intensive communication. Last year the company kept strengthening online communication and the Reál PAKK concept was launched.

Helping partners … and those in need

In the second half of 2023 it was an important task to liaise between MOHU and Reál Hungária franchise partners, to ensure that MOHU develops drink container return rules that take into account the difficulties retailers need to face. Reál Hungária assisted partners in areas such as understanding the legal obligations and choosing the right reverse vending machine. The retail chain also considers it important to support franchise partners, with information, collective sourcing of services and advice – in addition supplying them with products. In 2023 the company donated HUF 25m within the framework of its Little Heroes Programme, which has been popular for more than 10 years, and the chain gave more than 3,700 boxes of Christmas candies to families with children.

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