Renovation program for one million USD at Holiday Inn hotels

By: trademagazin Date: 2007. 11. 16. 00:00

All Holiday Inn hotels, more than 3,000, open or under development are expected to have implemented the relaunch programme by the end of 2010, with the first due to open in spring 2008 in the US.

 InterContinental Hotels Group (IHG)
announces a worldwide relaunch of the Holiday Inn brand family, comprising
Holiday Inn, Express by Holiday Inn and Holiday Inn Express ('Holiday Inn').All
Holiday Inn hotels will be required to implement the relaunch programme,
focused on delivering consistently best in class service and physical quality
levels, including a redesigned welcome experience, signature bedding and
bathroom products. Redesigned brand signage will be installed at hotels once
they have implemented the relaunch programme. This will give Holiday Inn a
refreshed and contemporary brand image.

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