Eat! Brussels, drink! Bordeaux style!

Behind this partnership was the idea of associating Bordeaux Wines with the restaurant festival eat! BRUSSELS, developed by VISITBRUSSELS on the initiative of the Brussels-Capital Region, and organised in September in the Bois de la Cambre. Bordeaux will be VISITBRUSSELS’s valued partner for the eat! BRUSSELS festival. Starting next year, the experience of savouring specialities cooked up by restaurateurs in Brussels will be combined with the pleasure of tasting different Bordeaux wines in the presence of wine-growers and sommeliers from Bordeaux.

The concept of the “Bordeaux Wine Festival” has become a hotly anticipated biannual event in Bordeaux, attracting 500,000 visitors from France and further afield since 1998. The success of the festival has resulted in organisers exporting the concept to Hong Kong in 2009 and to Quebec in 2012.

eat! BRUSSELS 2014 will be showcasing the wine of Bordeaux, with tasting areas, master classes and guided tasting sessions, in the presence of French wine-makers. Bordeaux, the world’s capital of wine, is one of the jewels in France’s gastronomic crown. Belgium is the 4th biggest export market for Bordeaux wines, with growth of 13% in 2012. Brussels will be the third international city and the first in Europe to host this exciting event that celebrates the wines of Bordeaux. The Brussels-Capital Region is promoting gastronomy as an important tool in the appeal of Brussels on an international stage. (MTI)